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Mounjaro Super Bowl Commercial?

In case you may have missed it, after the Super Bowl, Mounjaro ran the first commercial I have seen on TV. If it had been me producing it, it would have been a LOT different. I was unimpressed by how their own billing of their medicine was presented, but then again, that’s how I feel about every Lilly rep I hear talking about Mounjaro. It’s as if they are not excited enough about how this medicine is changing lives! The Ozempic commercials at least capture the excitement! What do you think?






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Oh my gosh, you had the same reaction as me. So timid.

I realize there are stringent rules regarding pharmaceutical ads but that was almost creepy in how bland it was.

That whole minute was really an excuse to show Patients may lose 25 pounds.

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Dave Knapp
Dave Knapp
Feb 14, 2023
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Absolutely. I think creepy sums it up. The dark cinematic filter they used in production gave the thing a dark vibe, it was just all around a strange commercial.

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